Meet Heidi. Shes' a small town, Indiana girl that made her way to Baltimore somehow. She and her fiance Andrew live in an old, historic row house with their chocolate lab Lilah and orange tabby Finn. She blogs at Row House 14 and owns an indie business in which I make greeting cards and stationery. She's one of my best Etsy/blog friends, and if you haven't seen her around here before (and even if you have), I'd love for you to get to know her a little better.
I asked Heidi to tell me a little background on her shop and her creative process. Here's what she had to say:
I started my shop when I was feeling creatively stifled in my full-time job as a teacher. I decided I was going to get back into some of the design, paper work, and photography projects that I loved doing before my schedule was so hectic. I made it a priority and eventually decided to open my shop after I was crafting so many things and didn't have anything to do with them. My shop name came directly from where I live. We live in a row house and our address number is 14. My studio is in my home so it just seemed like a the perfect name!
I love the design process. It usually starts out with a brainstorm session. I have a notebook in which I scribble down as many ideas as I can get. Sometimes, in the case of my recent Valentine's Day card line, I'll throw ideas off of my fiance. I joke that he gets paid 25 cents for every good idea. This is truly one of my favorite parts-- coming up with fun ideas. A lot of my greeting card ideas come from everyday situations that I may have been in or things that I truly feel. My best selling card states an "I love you 365 days of the year, not just on Valentine's Day." This came about as a genuine feeling and also because I sometimes think it can be silly that we focus so much attention on just one day. After I have a significant amount of ideas written in my notebook, I get started on turning ideas into concepts. Each idea has different ways of being interpreted and it is really neat to see how my mind processes things and presents ideas as final products.
And her final products are amazing. Take a look at just some of the creations she's come up with for the Valentine's season:
You have to see at least one there that you would love to give to your sweetie.
If not, there are a ton more in her shop.
Check them out.
If you are not a Valentine card giver, there is plenty more to choose from. Heidi has cards for all occasions, plus personalized stationery, recipe cards, and more.
The best part? You have a chance to win a credit to Heidi's shop and a feature ad space on her blog. You have until midnight Sunday to enter! (Open to US and Canada residents.)